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Print Advertising Rates

Printed Classified Advertising Rates
$7.00 minimum for the first fifteen (15) words and 5 cents for each word thereafter. All printed classified ads are placed on the Internet for FREE.

Place your ad in the next edition of The Exchange

Print classified advertising can be billed to commercial accounts. Tear sheets are not available for classified, but whole issues can be sent upon request for $1.50 each. The billing charge for classified advertising is $1.00 minimum.

Central Idaho Zone: Tuesday, 3pm
North Idaho Zone: Wednesday, 11am
Eastern Washington Zone: Wednesday, 2pm
Changes/Cancellations: Monday, 5pm

Local Display Rates	Cost/Column Inch
Open Rate (R.O.P.)	$9.00
Back Page	$10.00
Front Page	$18.00

Front and Back page space is held by reservation through Tuesday noon for Thursday printing. Arrangements for special position inside the paper may be available. No charge for routine graphics. Charges subject to change without notice.

Cancellations after production require a fee of $25 per hour, one hour minimum.

Size	Col./In.	Price
Double Truck	195	$1135.00
Page	82 - 90(Full)	610.00
1/2 Page	40 - 45	322.00
1/4 Page	18 - 22-1/2	165.00

1/4 Page (3x7¹/2)...$165

1/2 Page (6x7¹/2)...$322.00

Full Color 285.00

Shared Color 80.00

Photo/Fax 7.00

Typesetting, hourly, minimum 25.00

Minimum order is $18.00. One column inch display ads must run 3 weeks minimum. Front page ad depth must exceed width with maximum 4 inch depth; advanced scheduling is required.

The Discount
Regular discounts are allowed only on display advertising that runs 4 consecutive weeks and is paid before billing due date. Discounts taken after due date will not be credited. Contract discounts for volume advertising are available. Super Standard Special includes discount.

Zone Ads
Display and Classified advertisements can be place for Local, Regional and Pacific Northwest distribution. Mechanical requirements and deadlines may vary.

National/Agency Rates
Rates vary with size, frequency and distribution. Color is available. Separate Rates are available to Advertising Agencies allowing commission. The Exchange is an audited newspaper, eligible for co-op reimbursement.

Mechanical Requirements
6 columns, 15 inches vertical, 10 inches horizontal; 9¹/2 pica (1⁵/8 inches) column, 1 pica gutter. Adobe Acrobat PDF files are acceptable as camera ready artwork via e-mail.

Guidelines & Information
We will not be responsible for omissions or errors except to the maximum extent of the cost of the first insertion of the ad. We reserve the right to categorize, edit and refuse ads. No classified ads accepted with special spacing, capitalization, headings, stars, etc. No ads accepted postage due. No tear sheets or receipts provided by mail for classified ads. ^$1.50 postage and handling for single copies of paper.

Qualifications
The Exchange reserves the right to refuse ads which are contrary to its policies and is not liable for the condition of the advertised articles or for composition errors. The Exchange will not be responsible for error in copy beyond adequate consideration for the error commensurate with the space utilized. Neither the Exchange nor its advertisers intends prejudice because of age, creed, disability, origin or sex.

Exchange Publishing is locally owned and operated in Spokane, Washington. It's regional shopper, The Exchange Nickel Want Ads, is published weekly in print and electronic editions. It's all breed horse magazine, Horse Previews, is published monthly in print and electronic editions. The Exchange is a proud member of Pacific Northwest Association of Want Ad Newspapers. -October 1998

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304 West Third Avenue, Spokane, WA 99201 | 509-922-3456 | ads@exchangepublishing.com